ONE DISTRICT ONE PRODUCT (ODOP)
The ODOP initiative in Madhya Pradesh is aimed at manifesting the vision of the Hon’ble Prime Minister to boost balanced regional development across all districts in the state.
The idea is to select, brand, and promote One Product from each District of the Madhya Pradesh
- Preservation and development of local craft/skills and promotion of indigenous knowledge.
- To promote local processing of agriculture and horticulture commodities.
- To promote districts of the states as export hub.
- To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as international market.